Latest News
  • Second Miss Oshogatsu Announced!
  • "The Book of New Year: Everyone’s New Year Collection 2023" Now On Sale
June 21stParticipation in Osaka-Kansai Expo TEAM EXPO Pavilion Confirmed
May 28thParticipation in Osaka Expo-related Event
May 8thBecame a Co-creation Partner of the Osaka Expo
May 16thSecond Miss Oshogatsu Announced!
March 10th "Everyone's New Year Collection 2023" Added to the National Diet Library
January 14thAssociation Representative Makes First TV Appearance
More details (Japanese version)

Introduction to the Japan Shogatsu Association℠: Celebrating the Essence of Japanese New Year

Welcome to the Japan Shogatsu Association℠, a leading organization dedicated to celebrating and promoting the essence of the Japanese New Year. With our strong commitment to preserving traditions and sharing the cultural significance of this cherished occasion, we strive to engage audiences worldwide. As we look ahead to the upcoming Osaka-Kansai Expo 2025, we are actively preparing to showcase the beauty and diversity of the Japanese New Year on a global stage.

Bridging Cultures: The Japan Shogatsu Association℠ and the Significance of Japanese New Year

We, the Japan Shogatsu Association℠, aim to share the allure of Japan’s traditional New Year culture with people around the world. For those living abroad, Japanese New Year may be an unfamiliar tradition. This is likely because, especially for Christians, Christmas holds the utmost significance. However, in Japan, traditionally, New Year is the most popular annual event.

Until now, Japanese people have not fully realized or actively promoted the disparity in importance between New Year in Japan and in other countries. As a leading authority in spreading the untapped charm of the New Year, the Japan Shogatsu Association℠ is committed to showcasing its significance to the world.

Our Offerings:

Japan New Year Adviser℠ Exam:

We offer a comprehensive certification program that equips individuals with in-depth knowledge of Japanese New Year traditions. By becoming a certified New Year Adviser℠, you can confidently guide others in experiencing and understanding the essence of this festive period.

Online Resources:

Access our rich collection of educational materials, articles, and interactive resources that delve into various aspects of the Japanese New Year. From historical insights to traditional customs, our online platform serves as a comprehensive guide for exploring the depth and beauty of this cultural celebration.

Events and Celebrations:

We invite you to be a part of our dynamic events and celebrations that take place throughout the year. Immerse yourself in the rich cultural heritage of the Japanese New Year as we organize a variety of activities, including the “Oshogatsu Zadankai” (New Year Symposium) and captivating exhibitions.

Our Focus at Osaka-Kansai Expo 2025:

As an association, we are channeling our efforts towards the Osaka-Kansai Expo 2025. This grand event provides us with a unique platform to reach out to the world, sharing insights, experiences, and traditions associated with the Japanese New Year. Through captivating exhibits we aim to foster cross-cultural understanding and promote the rich heritage of this significant celebration.

Miss Oshogatsu Contest:

We are proud to host the Miss Shogatsu Contest, a prestigious beauty pageant that celebrates the elegance and grace of women during the Japanese New Year season. This annual event showcases the beauty, talent, and knowledge of contestants who embody the spirit and essence of this joyous occasion. It serves as a platform to honor and promote the diversity of cultural expressions surrounding the Japanese New Year.

Our Foundation and Leadership:

Based in Shibukawa City, Gunma Prefecture, the Japan Shogatsu Association℠ is under the capable leadership of Mr. Yuta Imanari. Mr. Imanari, also known as “Mr. Oshogatsu,” is a YouTuber and a passionate advocate for the Japanese New Year. His extensive knowledge and expertise make him a leading figure in representing the essence of Japanese New Year celebrations. With his guidance, the association continues to expand its reach and create meaningful experiences for enthusiasts around the world.

We invite you to join us in celebrating the beauty and traditions of the Japanese New Year. From captivating events to insightful educational resources, the Japan Shogatsu Association℠ is dedicated to enriching your understanding and appreciation of this cultural extravaganza.

Contact Us:

For inquiries, collaborations, and further information, please reach out to:

Japan Shogatsu Association℠
Address: 1623-2 Ishihara, Shibukawa City, Gunma Prefecture, Japan
Inquiry form: from here

Embrace the spirit of renewal, gratitude, and joy as we journey together through the remarkable world of the Japanese New Year. Let us unite and share the magic of this time-honored celebration with the global community.

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